WILD — hungjenwu copy

WILD

WILD

Design: Hungjen Wu

Branding, Visual Identity

2024

WILD is a fashion brand grounded in authenticity. It seeks to break down the barriers between personal truth and socially constructed identity. The brand blurs the lines between how others see you and who you really are, existing in the untamed space between your true self and the version allowed by society.

This is not about clothing as mere decoration but about confrontation. WILD explores the edges of style, drawing from subcultures and contemporary expressions. Through bold visuals and unexpected material combinations, it creates a space that embraces contradiction and demands honesty.

WILD offers a place for self-exploration, a laboratory for personal style, and a raw space that exists between you and the world before labels take hold.

WILD 是一個以「個體真實」為核心的潮流品牌，致力於打破外界對身份、風格與社會形象的既定框架。品牌以「以打破社會印象與真實自我之間的界線為傲」為信念，倡導一種介於「你是誰」與「你被允許成為誰」之間的野性狀態。

這不只是服裝的選擇，而是一場關於身份與表達的挑戰。WILD 擅長在風格邊界中遊走，選品橫跨多元次文化與當代表現語彙，透過不妥協的視覺語言與材質碰撞，塑造出一個容納矛盾、鼓勵真誠的空間。

WILD 是自我探索的場域，是風格的實驗室，是你與世界之間那一塊還未被命名的自由地帶。