UANUAN — hungjenwu copy

UANUAN

UANUAN

Design: Hungjen Wu

Branding, Visual Identity

2024

uan uan is a concept-driven hospitality brand centered on the spirit of reunion. Its name reflects the Mandarin pronunciation of “圓圓” (uan uan), evoking feelings of togetherness, intimacy, and gentle continuity. The brand views the circle as a shared language of time, space, and emotion, unfolding naturally and warmly like reunion itself. Every stay invites guests to return, offering a slow rhythm of sharing and empathy.

The logo consists of geometric circles forming the wordmark uanuan, where the letters n and u connect to create a continuous loop. This circle serves as the visual core of the brand, symbolizing joy, memory, and the dynamic bonds between people. It is not a fixed shape but a flow of rhythm and energy, a quiet metaphor for soft and lasting human connection.

uan uan 是一個以「團圓」為核心精神的概念型旅宿品牌，名稱取自中文「圓圓」的語音意象，傳遞相聚、親密與溫柔循環的感受。品牌視「圓」為時間、空間與情感的共同語彙，一如團聚本身，自然而溫暖地展開。這裡的每一次停留，都是一次回歸的邀請，也是一種關於分享與共感的緩慢節奏。

標誌以幾何圓構成標準字 uanuan，其中 n 與 u 相連，形成一個持續轉動的圓。這個圓是品牌視覺的核心符號，也象徵著喜悅、記憶與關係之間的動態連結。它不是靜止的形體，而是一種節奏與能量的流動，對應於人與人之間柔軟且恆久的互動。