TIGER NEW YEAR 2022

TIGER NEW YEAR 2022

Design: Hungjen Wu

Graphic Design

2022

The Lunar New Year of 2022 welcomes the Year of the Tiger. The design centers around key elements such as the tiger’s face, stripes, the Chinese character for “tiger” (虎), and the initial “T” from the English word “Tiger.” Combined with dynamic animation, the composition creates a rhythmic visual greeting card that infuses the new year with vivid and lively blessings. The color palette is based on the tiger’s yellow, enhanced with fluorescent yellow to add visual tension and a modern feel.

農曆二零二二年迎來虎年，設計以虎臉、虎紋、漢字「虎」及英文單字「Tiger」的首字母「T」為核心元素，搭配動態編排，打造富有節奏感的新年賀卡視覺，為新春注入鮮明且生動的祝福。色彩以老虎的黃為基礎，調和螢光黃的活力光芒，增添視覺張力與現代感。